MY LITTLE SALESMAN® turned 50 in 2008. We are proud of where five decades of committed service and high-quality advertising solutions have brought us. As we embark on our next 50 years, we invite you to join us as we launch new tools to help our customers buy what they need and sell what they don't.

The foundation of our mission to develop tools to bring buyers and sellers together comes from a commitment made fifty years ago in the kitchen of our founders, Dick Pierce and the late Cliff Womack. In 1958, Pierce and Womack published the first My Little Salesman Catalog from Cliff's home. Advertising a mixture of trucks, trailers, heavy equipment, and parts and accessories, it was well received in the industry.

Throughout the next two decades, the catalog continued to grow. Under Mr. Pierce's guidance in 1978, the My Little Salesman Catalog became two separate entities, My Little Salesman Truck & Trailer Catalog and My Little Salesman Heavy Equipment Catalog. The two new publications continued to grow and soon My Little Salesman, Inc was founded. Over the next ten years, the new corporation developed a comprehensive offering of printing services. In 1988, ground was broken for My Little Salesman, Inc.'s new full-service, 60,000 sq. ft. state-of-the-art facility, with art, printing, binding, mailing and shipping all on-site.

In 1998, forty years after the first catalog was published, Dick Pierce invited his son, Jason Pierce, to help guide the company onto an increasingly global stage. Fueled by continued growth in the truck, trailer and heavy equipment industries, My Little Salesman, Inc continued to add services for its customers by creating a full-service Internet Department. The My Little Salesman Internet Department continues to offer robust online solutions for our customers including full-scale Web site development, inventory management solutions, online auction services, banner ad development and email marketing capabilities. With the Internet Department in place, My Little Salesman, Inc entered the 21st century offering comprehensive print and online advertising solutions.

Today, My Little Salesman Truck & Trailer Catalog has an effective monthly readership of 240,000, and My Little Salesman Heavy Equipment Catalog has a readership of 175,000. As was the case in 1958, My Little Salesman catalogs are still being read by purchasing decision makers and are still getting results for our advertisers. Additionally, MyLittleSalesman.com now receives over 1.7 million hits per month and just over 25 minutes of average browse time.