August 5, 2014 - (Austin, TX) - My Little Salesman, industry leading marketplace for buying and selling new and used trucks, trailers, and heavy equipment, unveiled its new responsive website, http://www.mylittlesalesman.com, designed to optimize visually across all desktops, smartphones and tablet devices. The new website requires no special web address and enhances the shopping and selling experience for buyers and sellers of heavy equipment, trucks, and trailers, by delivering full content and functionality while transforming the layout of the website to fit any device. My Little Salesman is the first in the industry to launch a responsive website.
My Little Salesman’s audience data analysis over several months revealed that mobile and tablet use is continuously on the rise and that the development of a website that caters to the audience’s changing needs and that is accessible from multiple devices – desktop, tablet, and smartphone – is essential.
“Over 40% of our users access MyLittleSalesman.com through mobile devices,” said Jason Pierce, President of My Little Salesman. “It was important to us to build a website that offers immersive, rich online and mobile environments that meets our users’ expectations across all channels.”
MyLittleSalesman.com was completely rebuilt on top of state-of-the-art responsive design principles. Content now automatically adjusts to the screen size of the device used to access the website which eliminates the need of zooming and shrinking text or images and makes it easier and more convenient for users to read and navigate the website.
“We are proud to be the first publisher serving buyers and sellers in the truck, trailer and heavy equipment industries in the United States to offer a responsive website that delivers consistent functionality, performance, and look and feel across all devices,” added Pierce. “Both, buyers and sellers of heavy equipment, trucks, and trailers will benefit from our new website. We expect an increase in traffic, as well as in page views per visit and session duration as a result of users being able to easily interact across all devices.”
ABOUT MY LITTLE SALESMAN My Little Salesman is the premier marketplace for buyers and sellers of new and used trucks, trailers, heavy equipment, construction equipment, parts, attachments, and much more. My Little Salesman provides integrated print and internet advertising solutions for dealers, auctioneers, and individuals. Founded in 1958, My Little Salesman is a second-generation family-owned business headquartered in Austin, Texas. Visit www.mylittlesalesman.com for more information.