Somebody should be getting a raise in the marketing department at Volvo.
Shot on May 12 in Charlotte, North Carolina, the Volvo Trucks film captures 3-year-old Joel Jovine as he opens a “toy truck” box measuring 80 feet long, 14 feet wide and 18 feet tall containing a new Volvo VNL 760 tractor
, with the all-new, 70-inch sleeper, and trailer. Jovine then climbs in the cab for a firsthand look, followed by a ride with a professional driver.
The film premiered July 11 and has since been viewed 25 million times, in addition to being liked, shared and commented, ultimately engaging over 740,000 times.
If you haven't already seen it, now's your chance.
The film was produced to introduce Volvo Trucks’ all-new VNL series
, which defines the shape of trucks to come and includes significant improvements to ergonomics, aerodynamics, fuel efficiency, and performance.
A behind-the-scenes video captures the great lengths the crew went to in order to completely encapsulate the Volvo VNL with typical box materials, including cardboard and cellophane, though reinforcing materials were allowed to be used. To count for the record, the box had to be opened manually without tools, and the Volvo VNL had to be removed from the box without destroying the box during the process.
The behind-the-scenes video, available below, also features exclusive interviews with the Jovine family, as well as never-before-seen footage of the construction of the box.
Are you in the market for a new sleeper semi truck? If so, check out the current classified ads
including the Volvo VNL-series.