The Rental Industry’s New Wave: Skid Steer Loaders Shine in Q2

After Q1's dip, discover the equipment types rebounding in Q2 and the projected growth for the rental market in 2023.

skid steer rental rates go up

What do the latest equipment rental market numbers tell us—not only about the future of the rental industry but also about construction industry trends going forward? Let's check it out together.

The retail equipment rental industry has been akin to a roller coaster in recent years. But let's focus on the present. According to the EquipmentWatch report, the Skid Steer Loader has emerged as the standout performer for the second quarter of 2023.

The Spotlight on Skid Steer Loaders

When we dive into the data, it reveals that while half of the popular equipment types experienced a drop in rates, the Skid Steer Loader took a different route. Its rental rate rose by 4.16%—notable, especially after its decline in the first quarter. The market’s current appetite for this machinery is evident.

Bouncing Back After a Dip

Compact Track Loaders, (sometimes lumped with skid steers, but only with differences their mothers would recognize), are drawing attention. After a decline in the previous quarter, their average rental rates increased by 2.46%. This suggests that the industry is beginning to regain its momentum after the challenges faced in Q1.

Other Key Players in the Market

Other machinery, like the Telescoping Boom Rough Terrain Lift Trucks and I.C. Pneumatic Tire Lift Trucks, has also witnessed an uptick in rates this quarter. However, it's worth noting that not every equipment shared this upward trend, with machines like the Crawler Mounted Hydraulic Excavators lagging behind.

In terms of monthly rates, they generally increased across the board. However, the Electric Self-Propelled Scissor Lifts remained consistent, without much change.

The Rental Market's Future Trajectory

With the ongoing post-pandemic stabilization, there are positive rumbles within the equipment rental sector. The American Rental Association predicts a growth of 7.6% for this year. Moreover, as Original Equipment Manufacturers (OEMs) work through their backlogs, the used equipment sector is beginning to stabilize, possibly driven by major infrastructure projects.

With these developments, it's anticipated that Skid Steer Loaders, along with other equipment, might continue their upward trend. All signs indicate that 2023 could be a transformative year for the retail rental sector.

The Impacts on the Construction Field

The shifts observed in the Q2 rental rates are causing waves in the construction sector, affecting both construction teams and equipment dealers.

For Construction Teams:

  • Budgetary Revisions: With increased rental rates, especially for machinery like the Skid Steer Loaders, construction companies might need to adjust their budgets.
  • Emphasizing Efficiency: Higher rates will likely motivate construction teams to optimize the use of rented machinery.
  • Purchase Considerations: The question of whether to purchase equipment outright or continue renting becomes more pertinent with these rising rates.
  • Bidding Strategies: Increased equipment rental costs could influence how construction firms approach project bidding.

For Equipment Dealerships:

  • Potential Revenue Increase: Elevated rates could lead to increased profits for dealerships.
  • Inventory Reassessments: Dealerships might need to reconsider their stock based on the current demand.
  • Sales Approaches: Dealerships might emphasize purchasing benefits more in light of higher rental rates.
  • Competitive Offerings: It will be crucial for dealerships to offer competitive packages to maintain and grow their customer base.
  • Forecasting for the Future: Keeping an eye on rental trends will be pivotal for future inventory planning.
  • Maintaining Customer Relations: With rising rates, it becomes crucial for dealerships to maintain strong relationships with their regular clients.

This evolving rental landscape is impacting a broad spectrum of stakeholders, from construction crews to dealerships. It's a testament to the importance of adaptation and strategy in this ever-shifting market.

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About Ken Lane
Ken’s affinity for the heavy equipment industry was fostered as a curious youngster—becoming happily lost on his grandfather’s tractor sales and service lot (his favorite color is still Allis-Chalmers Orange). Since then, he’s perfected the art of turning black coffee into helpful buyer resources and marketing materials for My Little Salesman.
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